A shared workspace for creative teams & AI agents.
I’m building Frooty from product to go to market. It brings campaign planning, media, feedback and publishing together, so people and connected agents can collaborate in the same project.
Explore the case study Progress · analytics · product links
The product & my role
I own product, engineering, brand and go to market. The problem is fragmented creative work: a brief in one tool, versions in another, and feedback that gets lost between people.
- Plan and organise: campaign briefs, source files, folders and deliverable statuses in one place.
- Collaborate and review: timestamped comments, drawing on frames, version history and team mentions.
- Publish together: prepare a caption, check the destination and schedule approved work through Buffer.
- Keep the context: project references and review history carry into the next task.
Progress report
- LiveMedia organisation, team review, captions and connected publishing.
- LiveEditor extensions connect project media and feedback to existing creative tools.
- BetaAgent actions depend on connected tools; agent editing is in beta.
- BuildingThe complete five-agent workflow is still in development.
Growth results
I used Instagram product demos to validate demand and generate inbound link requests before paid acquisition. The content showed useful workflows, then gave viewers a reason to try the product.
| Metric | Result |
|---|---|
| Views in 30 days | 67,979 |
| Viewers | 41,288 |
| Interactions | 6,348 |
| Accounts engaged | 2,904 |
| Views from non-followers | 89% |
| Top reel in insights | 28.4k views |
Product outcome: 240+ signups reported in the original portfolio. Open the user map, activity chart and feed above to explore the evidence.
The feed screenshot records a top reel at 28.6k; the insights screenshot is a different snapshot. These are recorded results, not live counters.
Earlier product milestones
The original portfolio also records frame-accurate annotations, version comparison, review links without an account, native editing plugins and marker sync, AI captions, Shorts automation with vertical reframing, Pay to Release, watermarking and link tracking. The live product links above show the current workflows and supported integrations.






